Seat Belts
Posted in pretty things on February 28th, 2009 by emmajamesWhile most people associate seat belts with safety while driving, the denizens of Southern California are compelled to turn even something this seemingly mundane into a fashion statement. Yes, I’m talking about the seatbelt bag. And what better way to celebrate the enduring nature of this iconic fashion statement than to open a gleaming storefront on Melrose Avenue, in the middle of an economic crisis. Harveys, the company that started the seatbelt bag craze from a little home in the O.C., has done just that, despite creator Dana Harvey’s promised, just a little over a year ago, not to go Hollywood.
For the record, I love bags. I’m even a fan of seat belts. But wouldn’t this idea have been so much better if the bags were actually made of recycled seat belts? So, how pleased do you think I was when I discovered Harveys actually offers the Treecycle line of, yep, recycled seatbelt bags? Yippee. I can now officially jump on the bandwagon.
To be honest, the bags are so damn cute, I’d already convinced myself that the company’s use of new seat belts could be the only thing preventing seat belt manufacturers from filing Chapter 11 now that the auto industry is in the toilet. The headline could be: Once Again Hollywood Saves the Day!
Alas, no. The creators of the seatbelt bag are not the only industrious souls to find seat belts strangely alluring out of context, or to devise ways of sharing their obsession with the easily-converted masses. Behold.
The hammock you wish you had:
The perfect arm chair, for that perfect person over whom you’re surreptitiously drooling to lounge in, perfectly, while sipping a perfectly shaken Martini:
The Brangelina version of your grandmother’s backyard bench:
The throw pillow you won’t really want to throw, from dead stock and recycled seat belts:
And, oh dear… Okay, so I’m breaking the rules a bit with this last one, but this is absolutely, hands down, the sexiest flooring on the market, made of recycled leather belts, and constitutes one of only three purposes for which to have a belt in your house:
Close enough to seat belts, right? And environmentally friendly. The cows are already long dead.
So, screw Heroes. Seat belts will save the world. What else do you think will?


















